Analysis on the development trend of sanitary ware in the future energy conservation and environmental protection will never change
The rational development of the sanitary ware market is the foundation of the development of the sanitary ware industry. Now the fierce competition in the sanitary ware market not only makes the sanitary ware industry reshuffle or clear the brand, but also makes a significant change in consumer psychology and doubts about sanitary ware products, which affects the development trend of the sanitary ware market in the future. This change has changed from "emotional consumption" to "rational consumption", and high cost-effective products are favored.
Energy conservation and environmental protection is an eternal topic of market development. In this era, water conservation is widely concerned by the sanitary industry.
With the intensification of competition in the sanitary ware industry, the price of sanitary ware is becoming more and more transparent. Especially after the baptism of the financial storm, the consumption of sanitary ware products has changed from "emotional consumption" to "rational consumption", which has become a significant feature in the current market and an important trend for future development.
Now Chinese cities have entered the stage of cultural bathroom enjoyment. To research and develop products, it is important to take human behavior factors into account. A bathroom brand once organized a consumer survey, one of which was "what kind of bathroom do you need?" Among the answers, there are four kinds of answers: first, the decoration of the bathroom is simple and comfortable, but it can reflect people's identity and status; Second, there are higher requirements for bathroom decorations and furniture; The third is functional sanitary ware; Fourth, the space is large, ranging from 4 square meters to 10 square meters, with good lighting. The second topic of the survey is "what are the requirements for the choice of bathroom decoration?" 80% of the respondents answered, "I hope it is matched and has the same style. Z can use a brand." These are the basic data for our construction of bathroom space.
Home beauty salon
As long as your financial strength permits, you can move the equipment of Spa Beauty Salon and hospital into the bathroom, and try to make every detail in the bathroom a health prop: comfortable Jacuzzi, sauna room, light bath room are no longer luxuries; Advanced nanotechnology enables ceramics to have antibacterial function; Even the toilet has become an advanced instrument that can check the body. What reason do we have to refuse to do a comfortable spa in the bathroom at home, or do a general health examination?
Save water everywhere
Under the banner of "water saving", there are induction taps, which will be discharged when the hand reaches the water, and stop when the hand leaves the water, and cancel the water consumption period when the tap is turned off; There is also a thermostatic faucet. The water temperature is pre adjusted before leaving the factory, so that after the faucet is gently turned on, it will immediately discharge water with a pleasant water temperature and appropriate flow, and the waste will be controlled to the low limit of Z from the beginning. The structure of its faucet is very accurate, which can automatically and continuously make up for the changes of water pressure and temperature, make the water temperature instantly reach the temperature requirements of users, and control the temperature difference within 0.5 ℃, thus further reducing the waste of water.
As for the water-saving toilet, in view of everyone's trust in direct water-saving, the siphon type has been innovated boldly, and the jet siphon type, which is silent and water-saving, has been introduced. Other manufacturers are not satisfied with the 3/6-liter water flow switching, and have launched 4-liter water-saving sanitary ware, which has been well received by consumers. There are even waterless urinals, which simply saves water to zero.
From smart seats to smart bathtubs, the in-depth development of smart bathroom products makes it clear that products with new concepts will continue to lead the trend of the bathroom market. The faucet installed with infrared induction device has the function of automatically discharging water and soap liquid; The voice controlled shower nozzle can adjust the water temperature or spray amount according to oral instructions; The toilet has many functions, such as warm water washing, warm air drying, seat ring heating, automatic antifouling and deodorization
Infrared induction technology is widely used in effluent control and water saving control. The bathtub or toilet with infrared induction water control function can adjust the time interval of massage water outlet or toilet water outlet according to preferences, and grasp the rhythm and strength of water flow.
Bathroom is the part of a house that z can reflect quality. This year, there are fully transparent bathtubs and basins with various shapes, including semicircle, triangle, Pentagon, petal or 1/4 circle. The bathroom is no longer just white and bone color, but full of colorful.
Have you ever seen water flow from the ceiling into the bathtub? Have you ever seen a tap hidden in the wall? Have you ever seen a toilet without a water tank? In fact, there can be many unexpected changes in bath space. Nowadays, concealed sanitary wares have become the object of many consumers.
The wall out faucet can be hidden on the ceiling or the side wall of the bathtub, which is composed of a water outlet and a drip tray. People who don't know it thought it was a delicate decoration inlaid on the wall above the bathtub. Touch the switch, the water miraculously gushes out of the wall, and the water column is crystal clear and full. If the faucet is installed on the ceiling of the bathroom, the water column can also shoot into the bathtub from the ceiling like rain. The concealed water tank and toilet can make the bathroom have a better space utilization rate, which is more concise and spacious.
Analysis on main marketing channels of sanitary ware industry
Sanitary brand needs to improve the compatibility between products and consumers